Empire of the Soap

It dawned on me recently that those stickers you get on a bar of Imperial Leather soap are probably for protecting the surface of your sink, bath or whatever. With normal, stickerless soap you sit it down after use and bits of it stick to the surface, leaving a mess. However, with Imperial Leather you can sit it down on the sticker side, and as it is slightly raised, the soap itself makes no contact with the surface. The result? No mess!

Your thoughts?